Chapter 2 theme and reaction

Made to Break is very interesting to me! I never want to stop reading it even though I have to! Chapter 2 brought some things to my attention that I had no idea even happened. I think the basic theme for this chapter was how psychological obsolescence took over the manufacturing of cars in the early years of production. The manufacturers changed models often to satisfy their customers that tune into the customers styles and likes. The Model T had quite a bit of competition in this aspect. Henry Ford had many manufactures trying to make his Model T obsolete, and it worked. Henry could not make the model of his car work with the styles that many consumers were wanting. He struggled a lot throughout his manufacturing days. This was surprising to me. I did not know that Henry Ford had such a hard time selling his models of cars. He did try to make his model the way people wanted them at that time, but all of his models just weren't working. It surprises me that he could not get his model more stylish. The psychological obsolescence focuses the attention of the consumer on the visual aspects of various products, and the Model T was not what consumers were attracted to at the time. GM and other car manufactures came out with cars that were more appealing to the consumers and that caused Ford to kind of fizzle out for a bit. They were not making cars that women liked and they were not classy and stylish for the people who could afford the cars. Those people wanted to flaunt their cars and show that they were stylish and in tune to the styles of the times. Basically the chapter was all about how Ford couldn't keep up with the changing times, and how psychological obsolescence took over the manufacturing market.